Transforming Lives: that is Safaricom’s motto. This publicly traded Kenyan mobile network operator, headquartered in Nairobi, is (with 63.5 percent market share) the largest telecommunications provider in Kenya. It is also one of the most profitable companies in the East and Central African region. The well-known telecommunications company Vodafone has been a 40 percent shareholder since 2000. With such a huge audience, Safaricom seizes its opportunity to contribute to the sustainable development of Kenya in all sorts of ways, as an international role model – a magazine such as Connect contributes to this.
Thanks to the visible success of in-flight magazine Msafiri (Kenya Airways), Hearst Create also had the opportunity to work with Safaricom. In line with their creative strategy, the team came up with a concept, in the form of an inspiration magazine, for Safaricom. With smart ideas, personal success stories – big and small – and best practices from all over the country, Connect Magazine inspires the Kenyan population and keeps them up to date.
- Full production of the magazine, including:
- Content development
- Content creation
- Image selection
Is achieving the best content marketing results high on your agenda? Do not hesitate to contact us. We are happy to discuss the possibilities for your brand.