High-quality content for a premium in-flight magazine


In March 2017, Hearst Create won the international tender, after which our creative team developed a new content strategy and concept for the Kenya Airways (KQ) in-flight magazine, Msafiri. Hearst Create invested from concept to creation and from sales to printing. This has greatly expanded our international network of A-players in content creation from various backgrounds. Not only is Msafiri a premium in-flight magazine, it is also touted as a leading world-class travel and business publication full of high-quality inspiration.

  • MSafiri covers gemaakt door Hearst Create


  • Full production of the magazine, including:
  • Content development
  • Content creation
  • Design
  • Editing
  • Image selection
  • Advertising & sales
  • Printing
  • Website:
  • Digital magazine


Msafiri is an internationally recognised magazine – as shown by the nominations and awards it has received:

  • At the Best of Content Marketing in Vienna, the magazine won a Silver award in the Best Infographic category thanks to the ‘At a Glance’ section, where a series of high-quality infographics are displayed every month.
  • The magazine received a Special Mention in the Editorial category at the German Design Awards.
  • At the World Travel Awards, Msafiri was nominated in the category of Africa’s Leading Inflight Magazine.
  • And at the prestigious Content Marketing Awards in Cleveland, Msafiri was nominated for Best Use of Photography, Best Print Publication, Distribution and Best Transportation Publication.


Msafiri has a circulation of 25,000 copies per month, reaching more than 300,000 (business) travellers every month – a total of around 3.5 million international travellers every year.


Is achieving the best content marketing results high on your agenda? Do not hesitate to contact us. We are happy to discuss the possibilities for your brand.

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Awards. Nominaties.
71 and counting

Content Marketing Awards Cleveland | Best of Content Marketing | International Content Marketing Awards London | Lovies | Digital Communication Awards | Digiday Content Marketing Awards | Grand Prix Content Marketing | World Travel Awards | Digital Magazine Awards | German Design Awards

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